“As the president of a pre-eminent art and design college, I have long stated that creativity, design, and design thinking are becoming ever more important in the 21st century. Indeed, I feel these attributes will become the “oil” of the future. This book is a must read because it demonstrates why this is so by showing how design thinking and design are the primary way for humanity to move forward with any chance of fashioning a sustainable and worthy future.
I firmly believe that this book may be one of the most significant books about the importance of design published in this century. With the massive changes and disruptions occurring today, design, creative thinking, and redesign are at the core for humanity to have a prosperous future. That’s why this book is a must read not just for designers but also anyone involved in charting our collective future.”