Lawrence (Murf) Murphy: Chief of Global Design GE Healthcare (retired)

“This book took me to the uncomfortable position of staring at the apocalypse that currently faces society and in particular the role that Design has played in getting us here. I am completely convinced that design has an ever more intriguing role to play in finding solutions to the mess we find ourselves. Although given this past, perhaps designers have no right to be in charge of this process, what I am convinced about and, I am delighted that the authors agree with me, is that curiosity, observation, and playful creative obsession is something many of us lose though education and something we must rediscover if we are to find workable solutions that benefit people and planet. The 2020 is the Golden age of Creative problem solving through play.”